Our Values

Values are the pillars on which our brand stands tall. At Ru, we strongly embody the values that define us. We're sharing a peek into what drives our innovations and we hope that one or all of them will strike a chord within you.

ALL NATURAL

The word 'Natural' has many connotations and definitions. It is one of the most frequently used buzzwords in the beauty industry, that generates a feeling of being 'safe'. At Ru, we are extremely particular about using ALL natural ingredients. Our products have a shorter shelf life compared to the popular brands, we believe in the magic of applying only the freshest ingredients on your skin, every single time. We craft our products in really small microbatches, ensuring that you only put the freshest ingredients on your skin - every single time. Beauty, as it should be. Beauty, as nature intended it to be.

WATER-LESS PRODUCTS

Water (or aqua) is usually a large component of commonly available beauty products.The earth's freshwater resource is only 2.5% of all the water that is present on it, with barely 1% of it being available for human consumption.  Hence one of the key values that drives us is this. Our products are anhydrous (they do not contain any water), hence they are self preserving. This eliminates our need to add any chemical preservatives. When you purchase a Ru product, you get 100% active ingredients without any fillers. 

MINIMALIST BEAUTY

At Ru, we strongly believe in reducing the load on the earth's resources. We stand testimony to the possibility of achieving multiple beauty goals with a single product. We strongly support and advocate continuous innovation in our product formulas that help bring maximum value to our customers. When you purchase a Ru product, you can be certain that it carries with it, more than one benefit for you.

TRANSPARENCY

Our attempt is to encourage people to use traditional, safe beauty therapies for themselves and their loved ones. To that end, we are completely transparent about each and every ingredient used in each of our products.